There are more than two million third-party sellers (that would be you) on Amazon. And combined they sell more than 40% of the more than 2 billion items sold through the site. Amazing, huh? Let’s explore Amazon Marketing tips for Sales Success:
Tips for Successful Selling on Amazon
When you sell on Amazon, you do have to maintain some best practices to follow. You can’t just haphazardly put up product listings. You actually do have to make an active effort to pull in sales. A few things to keep in mind with your listings:
• Make Sure Your Listing Title and Full Product Description Is with complete description:
You must ensure that it’s totally clear what you are selling. So things like model number, quantity, and year if applicable. For example, if you were selling an iPhone case. You can’t just list: “iPhone case.” You have to say: “Protective iPhone case. Fits iPhone 5. Colors: Black, purple, white, or blue. Rated for falls above three feet. Made of shock resistant aluminum.” Just an example. But you should understand what I mean about being detailed.
• Sell Your Product in the Listing
Just because this is a product listing page doesn’t mean you can’t use your knowledge of marketing, consumer psychology, and copywriting. Show the benefits of the product and tell the prospect how it will improve their life. You could also include an FAQ about your product so all the features and benefits are clear.
• Include Multiple Large and Clear Photos of the Actual Product
You want the visitor to be able to see exactly what you are selling so they prospect knows what they’re getting. Don’t settle for pulling photos of similar products from Google Image Search and then plopping them in there — it looks shady when people see the same exact photo pop up for different listings.
• Make Sure to Solicit Reviews
Encourage your customer to rate your products and write a review. You can do this in a variety of ways. When a product is shipped to a customer, include a note in the package asking them to write a review. Or you could send your email marketing list a note asking buyers to write reviews. Never, ever make up reviews or pay somebody to write a fake review. Savvy Amazon buyers will notice and maybe even tell the world — which will lose you the trust of customers.
• Make Sure You Choose the Right Category and Sub-Categories
Getting found is a big factor in your success on Amazon.com and having your products listed in the right categories is critical when people are searching or browsing for related products. If you’re selling organic soap, you don’t want to be with industrial cleaning supplies, for example.
The number one rule of marketing and advertising is to be where your market is, and if you’re looking for buyers then Amazon.com is a huge opportunity for you to get in front of buyers !