Ever wondered the psychology behind creating an Image for Social Media Marketing ? (FREE WORKSHOP)
5 Smart Ways to Use Canva for Social Media – Design Tips & Best Practices
We are surrounded with loads of information. Do you agree ?
It comes from everywhere, whether we are online or offline.
Our sensory system receives inputs and transmits them to the brain. The process of recognizing and interpreting the inputs is called perception.
Among all kinds of perception (sound, touch, taste, smell, etc.), visual perception is primary, since 90% of information that comes to our brains is visual.
Based on this, both marketers and designers recognize the importance of using visual materials in marketing strategies.
I hope you got this. This proves the importance of having Graphics in ALL kinds of content which is online!
Let’s take this further and discuss this … Social media depends on great graphic design, which boosts engagement, improves user experience, and makes advertising more effective. Graphic designers need to understand how to work with social media, not just for their client work, but to promote themselves, find clients, network, and improve their skills.
Types of Visual Content in Social Media Marketing
Original graphics and unique illustrations help content to stand out on social media news feeds.
Eye-catching and creative photos are great for showing what goes on behind the scenes.
Everyone knows that nice video gets more engagement on social media.
Animated interactions are a great way to grab your followers’ attention or show a sneak peek of the story you are going to tell.
Being highly shareable on social media, inspiring quote cards are great at reflecting your company values.
Skip long descriptions with informative screenshots.
7. Data visualizations
Data visualizations (info-graphics, maps, charts, diagrams, etc.) are one of the best ways to make complex information understandable.
Mixing textual information with visual materials, e-books are a valuable resource.
Slides are one more tool for making data structured and coherent. They help to communicate to a target audience, especially for a b2b company.
I hope this helped 🙂