Pinterest is also one of the leading social networking sites today.
This is a good platform especially for businesses which concentrates on various types of products. If you have a product which is Woman Centric – then note – that over 81% of Pinterest users are Women! It is a very effective medium if you wish to promote your products on a wider target market with the use of photos and target women!
Tip #1 – Your Business Profile
You can promote and sell your products through pinterest and if you are serious about this then it is highly recommended that you set up your business account. Doing this would also help you establish your credibility and portray a sense of professionalism to your target customers.
Tip #2 – Tools Are Important
Get higher chances of your products being noticed by using the tools available for this particular social networking site. Several tools can offer you a dashboard with its very own analytics and scheduler and even keep updated with the trending pins and boards which may interest you.
Tip #3 – Measure Your Efficiency
When implementing a marketing strategy, it is a must to regularly check your analytics. Pinterest offers one as part of their features. You will be able to determine the volume of individuals who are pinning from your site and also determine the volume of how many viewed those which you have pinned.
Tip #4 – Have A Pinnable Site
Help spread the news about your company and the products which you are offering by making your site pinnable. Through this, other individuals may start pinning from your company website.
Tip #5 – Product Pins Work
Since there are three types of pins which you can use in Pinterest, make sure that you choose product pins. Since the photos in this networking site includes the price tag, once somebody repins your products, they will automatically be informed if there would be drops in its price.
Tip #6 – Identify Your Target
Standard with all the other marketing strategy, you must know your target audience. You have to do the needed research work for you to figure this one out. By doing this, you’ll be able to create a strategy of your own which you can effectively implement once you use pinterest.
Tip #7 – Have Some Fun
Aside from the great photos which Pinterest users enjoy, why not make things a lot more interesting by running a contest. This will make it more engaging and you will surely get likes and followers.
Tip #8 – Infographics Works Too
If you wish to increase the level of engagement as well as the volume of your followers, then you may want to consider creating infographics. These educational pieces are definitely a plus factor. All you have to do is find the right tool to create a really effective and visually appealing one.
Tip #9 – Engage With Others
You also have to comment, like and re-pinning the pins of others. Social media means you have to connect to the other members of the community. This applies to all platforms and not just in Pinterest.
Tip #10 – Reality Check
Make sure that you check out your rivals. This will help you find new ways to improve your own products and make it stand out from the rest.