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Download these 3 Content Strategies for your Digital Marketing Plan.

This is Crucial to any Marketing Strategy.
Yes, Content is the only way to connect with your visitor, buyer, customer, lead, fan, follower – call them what you want.
3 Essential Components Of A Successful Content Marketing Strategy
Your content marketing strategy needs to be well thought out. You can’t just rush into it and expect to succeed.
In this article, you’re going to learn the 3 most essential components of a successful content marketing strategy.
1.    Setting the right kind of goals
There are smart goals. And there are non-smart goals. Non-smart goals are basically those that don’t fit the S.M.A.R.T. criteria.
What does that mean?
Well, for your goal to fit this criteria, it should meet the following:
–    Your goal should be Specific
–    Your goal should be Measurable
–    Your goal should be Achievable
–    Your goal should be Realistic
–    Your goal should be Time-based
Having a SMART goal in place will help you achieve success much faster.
You’re basically eliminating the fluff and focusing on what can help you accomplish your goals.
You’d probably need to do some trial and error to find out what works best for your business, but you’d still be closer to your goals than if you decided to just ‘wing it.’
2.    Building an audience persona
Not knowing who to create content for has caused many content marketing strategies to fail. Quality will always trump quantity anytime. And one of the best ways to guarantee quality is knowing who your audience is. Armed with this information, you can create the kind of content that will appeal the most to them.
3.    Creating valuable and shareable content
Of course, the last ingredient to a successful content marketing strategy is the content itself. When you create content that strikes a chord with your audience, then it will be so easy to persuade them to follow your call to action.
Your audience will see you as an authority, hence, it will be easier to convince them to join your mailing list.
I hope this helped 🙂