5 Super Successful Ideas on making Content go Viral with a Case Study.
Create content that creates reaction
Making people react to your content is the best way to make it go viral. Make sure that your content is about something that touches a nerve within people, because that is the secret behind getting people virally sharing it.
It has to be something that anyone, not only a fraction of an audience could be interested in. Use buzz and power words to grab everybody’s attention. Your viral content is surely going to be a hit if you can present it as something familiar with an element that has not been shown before.
To summarize this, you do create reactions through your viral content when it is emotional, familiar and has an element of novelty that fosters curiosity in the viewer.
Respond to interaction
You have to answer the questions of your followers and interact with them! Why? If you create content that goes viral, you’ll have to be prepared to answer questions about it, and be present to keep the viral fire alive, so be ready for it!
Everyone loves getting a little attention, especially if it comes from the people responsible for their favorite things! Try to create some controversy around one of your answers or comments to see an incremental boost in traffic to your content or, better still, more coverage for it!
Make your content easy to share
Your viral content needs to be easily shareable if you really want to see how far people can take it. For example, viral YouTube videos: if you upload a video to YouTube, anyone can share it on Facebook, Twitter, Google+, Blogger, Tumbler, LinkedIn, Pinterest, embed it on any website and share it on many other platforms.
If you write the content on your website, include options to share on social media, such as social buttons in any piece of written content, as well as buttons to forward your content through email and instant messaging services like whatsapp.
Follow up to successful viral campaigns
If your content goes viral and becomes a trending hit for a prolonged time, take a serious look at it and see if it can be reinvented or amplified. A lot of times, viral content can be resurrected thanks to any added element of surprise that entices the very same people that started sharing it to keep the conversation going even after the first bout of viral sharing.
The intention is to create viral content that not only gets shared and forgotten, but to create viral content that resonates with time, content that people will remember and share years after it made headlines all over the place. Your goal should be to make your viral content a future water cooler moment.
Make an emotional connection with your content
To our previous point, to really stand the test of time and become future proof, a piece of viral content needs to hit an emotional button on people. Remember, what people like to share with others are things that hold an emotional value to them, and emotional value can be created not only by making people smile or cry, but also by making them associate your content with something cool.
Try to remember the most successful pieces of viral content that you’ve seen and examine what exactly makes you feel that way.
- Do they remind you of someone close to you or a fun activity?
- Did they make you laugh in a specific situation?
That is the kind of emotional responses you want to stir in people with your content!
Viral Marketing Case Study
Learn How this company scored 44% more Traffic & over 20% more sales ! Check this Viral Marketing Case Study
How Aquis Hair scored over 44% more traffic and over 20% more sales
Aquis is a hair towel manufacturer from California, the brainchild of Britta Cox, who as a busy person in a quest to find a solution to keep her hair beautiful and healthy using conventional towels had no option but to invent the perfect towel herself.
Objective: The objective of the brand was to make the small Californian Company bigger and better. While Aquis has had some success in the past when it was featured on a series of YouTube Videos, it needed a stronger push, so its marketing team knew it was about time to use some influencer action.
Strategy: Much of what makes Aquis products great comes from how they combine emotion and science into an irresistible package. A message that is quite easy to convey and deliver. Knowing this, the marketing team behind Aquis decided to use the power of social media and social engagement, knowing that peer pressure is a big factor in the consumer buying cycle.
The strategy was to release several videos with Aquis products being featured in them, but the team decided to use a more cost effective approach than content advertising to easily drive adoption of the products: to use influencers, which today are helping brands to gain better media exposure and brand awareness on platforms such as YouTube. They released 38 videos featuring several influencers showcasing the benefits obtained from using Aquis products, which felt natural and right at home for most YouTube visitors.
Results: During the first week of the campaign, the Aquis brand saw a significant surge in the numbers that they were used to: 118,458 views, a 44% increase in traffic to the company website and a 20% increase in sales!