Modern SEO tips uncovered !
SEO is not the techniques we use to get our sites to the top of Google. SEO is simply the objective of getting to the top of Google. Any technique you use to try and get more attention from Google could be considered SEO.
So, if Google wants us to create a ‘high quality website’, then creating a high quality website becomes SEO.
So let’s go ahead – Keyword research is still useful for example but we now know that Google doesn’t want us to overly stuff our website with those search terms. Instead, the recommendation hovers at around 1-2% keyword density. If you write a long article and include the search term a few times, then that should be enough as long as it’s also in your code a little, or in your file name.
It’s also worth noting that Google looks for keywords in specific places in your content and gives those extra-value. Google will consider it a strong sign if your keywords are used in your headers, or in the first paragraph of your content.
Google also looks for synonyms though and related language – which is something that we’ll discuss more in future chapters.
Google no longer cares how many links you can get – it cares far more about how high quality those links are. If your links are from lots of highly trusted websites, then you’ll find it does great things for your ranking.
Google is also now looking at things like bounce rates – how long someone spends on your website. And it is looking at how your site renders on mobile and how quickly it loads. You can now get penalized for typos and mistakes.
And Google is now looking at social sharing signs. If you have lots of ‘+1s’ from Google+ for example, then this can have a large positive impact.
In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google’s customer!
Google’s customer is the end user who searches for a key phrase because they want to get relevant information or find the answer to a question.
So if you forget the specifics and instead make your aim to deliver high quality content, consistently targeted towards a specific subject matter, then your goals will be aligned with Google. That means that Google will want to share your content with its users. And it means that each update and change that Google makes should actually benefit you as a creator.
This is what good SEO is about today!
Forget trying to ‘trick’ Google and instead think about your users and think about working with Google!