It is not enough that you write great content. You have to promote them to increase their exposure and you can use several methods to do that.
Exchange Links : Link exchanges, contrary to popular belief among bloggers, are still effective. If you can do them right, they can drive traffic to your blog and increase your search engine ranking.
Make sure to exchange links only with blogs that are relevant to your nicheand that will be helpful to the readers for a broader understanding of your topic.
Write Blog Comments: You can promote your blog through blog commenting.
Choose blogs that are relevant to yours and leave helpful, funny, or even controversial comments to pique the interest of the audience of that blog. Make sure to leave your link in that comment, so when these readers click on it, it will lead them to your blog. These readers will likely be interested in your content too, since they found you after reading a blog relevant to yours in the first place.
To ensure that you will hook readers to follow your comments to your site, be patient in posting comments on as many relevant blogs as possible and do it several times per day.
Guest Blogs : This is a popular practice in the blogging world, wherein you write an article for another blogger. The other blogger gets a free article, while you, the guest blogger, get more exposure. You can also gain traffic for your blog by including your link in the byline of your guest blogs.
Use Social Networks: Social networking sites are great tools to connect with your audience and gain new visitors. You can try Twitter, given its massive population. Create an account and use it to update your followers whenever you publish new content or find relevant links from other sites or blogs. Each tweet should be valuable to your followers.
You can also use Facebook. Create an account for your blog and take advantage of all its features by posting articles, photos, and videos. You can even start a community in it. Consider which networks have great ties to your target audience and use them to promote your blog.
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Use Social Bookmarking: Social bookmarking sites let you save and share bookmarks of web pages. These sites often rank popular submissions and bookmarks. The most popular ones are often shown on the front page.
Some of the popular bookmarking sites that you can use are Digg and StumbleUpon. Blogs and websites that are featured on Digg often get 20,000 to as many as 100,000 visitors within 24 hours. However, there are lower chances of getting to the front page because of the stiff competition among web pages.