Kindly understand that YouTube is owned by Google. Google AdWords is the only platform / property of Google which makes money. Coming to Google AdWords – it’s a platform by which you place Ads / Advertisements on Google Network.
Youtube being the second largest search engine in the world after Google search engine – it’s only natural that its in high demand. So, when you place ads on Google – you can place ads on Youtube via the same platform.
- Search Network ads
- Display Network ads
- Video Ads – that is the place where you promote your website / videos/ display / text ads on Youtube !
So, while creating ads on Google – Just create a Video Campaign and you get all the options / variety of ads to place on the Youtube Network.
Video ads have become more popular since YouTube is included on the Display Network. You can now use AdWords to place your ads next to YouTube videos.
More about YouTube Ads :-
Using YouTube TrueView ads, you can target your audiences as they are watching other videos on YouTube.
The cool thing about TrueView videos is that you only pay if people view your video content. There’s no cost if the person clicks on the “skip ad” button. If you’re creating video content, why wouldn’t you pay a few bucks to promote it?
To learn more about youtube ads creation online – you can click on this linkto get an overview about youtube advertisements. Why Youtube is important for your marketing goals.
So, since YouTube & AdWords are properties of the same owner they work hand in hand together !