How to Create an Impressive Google Adwords Campaign ? Top 5 Ingredients
Creating a new Google AdWords campaign is a thrilling endeavour—a mix of the excitement of building something new, the anxiety of its outcome, a fear of failure, and a hope for success. You really want to be sure everything is right before clicking the “Enable” button on a new campaign.
In this article, we’ll look at some of the most important tips to keep in mind before launching an AdWords campaign.
1. Put Your Thinking Cap on for Keyword Research
The most important component of a successful campaign is understanding the customer and what they want. If you advertise a product or service that your customers aren’t interested in, your campaign will not be successful no matter how much money you spend on it.
Customer volume is also an important factor to consider. You need to analyze whether your investment can bring a high enough volume of customers to cover the amount of money you’ll spend to attract them.
You can use Google’s AdWords Keyword Suggestion Tool to figure out the search volume and competition level of the keywords you have in mind. All you need to do is get into your customers’ mindset and type in a phrase using your keywords.
However, before you begin using the tool, ensure that the “Advanced Options” are set. Select the desired location, choose the language, and set the default device type as “Laptops/Desktops,” unless you’re exclusively targeting mobile devices. To get a sense of phrases relevant to your keyword, choose the “Phrase” match in the keyword “Match Type” setting.
While looking for keywords specific to your business or product, take into account the following:
• Invest in keywords that have high search volumes.
• Invest in keywords that indicate an intent to buy, rather than someone just searching for information.
• Consider the affordability of each keyword. This is especially important if you’re looking at high-volume, high-competition keywords.
2. See What Your Competitors Are Doing
Simply put, include competitor intelligence in your arsenal. Successful AdWords marketers identify the landing pages, keywords, and ads that perform best and those that do not. In other words, they sort and optimize their AdWords campaigns effectively. And you can know their keywords too with a competitive intelligence tool called KeywordSpy. It gives you access to all of the advertising history of your competitors in a structured and organized format.
3. Have a Strong Unique Selling Proposition
You need to have a unique selling proposition (USP) that makes you stand apart from your competition. Customers consider why they should choose you and not your competitor. The key to your success lies in how you answer this for them.
Every marketing strategy is backed by a strong USP, and AdWords is no exception.
4. Advertise Effectively
When you’re using AdWords search advertising, you pay only when your advertisements get clicks. With this in mind, your ads need to perform two important jobs for you:
- Attract relevant customers to your ads.
- Keep irrelevant customers at bay.
A successful campaign doesn’t simply bring in more traffic; it means more relevant traffic that brings in more sales, and less unqualified traffic eating into your advertising budget.
5. Track Your Conversions
It’s essential to analyze keywords and ads that bring you a high return on investment (ROI) and those that don’t. Tracking your conversions will not only help you manage your ads and keywords properly, you’ll also be able to make necessary changes to optimize your campaigns accordingly.
Remember, a good campaign is one that is built around all 5 of these powerful ingredients.
Source – Mastery of Google ads – Dmti Softpro