Latest trends of Email Marketing to generate leads :
Promoting your business with email marketing helps you get visitors into your sales funnel by mailing them promotions, updates and informational emails. Featured content is the basis of every marketing campaign.
Email marketing also allows you to retarget your existing customers and inspire them to write a review about your brand on social media sites.
Like other internet marketing technologies, Email marketing faces variations in trends year over year. These innovations are compelled by customers and advertising approaches that are presently popular.
- Quality over Quantity: Businesses need to be careful about quality, and design great content for your prospective customers to promote your brand via email. Propose a free giveaway or some valuable offer in your email to get more leads and sales. Stop sending too many emails in a week, because it can bother your audience. Just send it once or twice in a week to get good results.
- Images versus Text: “A picture is worth a thousand words”, but customers tend to click on emails that have more text than images. Most customers turn off images because they connect these type of graphics with spam websites. So, text emails are more trustworthy.
- If you are utilizing graphics in your promotional email campaign, keep them to a minimum. It is more valuable to have your customer’s attention on the written content.
- Go Mobile With Your Email Marketing: To achieve the desired outcome, you need to make sure that your email marketing campaigns are adjusted for all types of mobiles and tablets. You can create your emails as responsive emails. Responsive emails identify the device that the browser is utilizing and switches the layout to the appropriate style.
Don’t forget, Email marketing is a direct digital marketing method used to advertise products and services, it assists you in getting new customers, increasing sales, and improving brand awareness! Always remember it’s a must do digital marketing tool!