I think since you have a B 2 B business – Linkedin would be the best Paid Social Media Platform – I have stated the reasons as below : –
Unique targeting opportunities: LinkedIn ads will grant you unique targeting opportunities because you can target people based on their job titles.
Business Centric Interactions: LinkedIn ads perform in a platform built around business centric interactions, so Business to Business advertising looks completely natural and does not feel intrusive to people precisely because like we said, it is first and foremost a professional networking tool.
You will be marketing straight to the decision makers: By advertising on LinkedIn you will be marketing straight to the decision makers. This is especially good if you are promoting a product targeted at enterprising clients.
Global diversification opportunities : Global diversification opportunities are also a great benefit of marketing with LinkedIn ads. You can end up with a juicy business opportunity from anywhere in the world because many global companies have their own presence on LinkedIn and, just like you, they also want to reach the most people and diversify to different markets.