How to create a great LinkedIn Page ?
LinkedIn is expanding its network daily, so it is really important for businesses, employers, employees and jobseekers to be active on it. To market your business with LinkedIn, you need to ensure that your page defines your brand and products. Designing a company page can boost your traffic and enhance user engagement. Keep given things in mind when creating a business page:-
Set up a company page
To set up a company page, you need to add a company by providing a company name and email address. Go through the inbox and follow the instructions which are mentioned in the email. You need to sign in with your username and password. You can allow your co-workers and define prospects to go to the page.
Add a detailed description and overview for your page. Try to be focused and include specialties, the product and services that make your business unique. Add a banner logo and image of your brand.
Attract your audience
Begin with your company’s employees and allow them to add your company details into their profile. By doing this, they will automatically follow you and motivate them to like, comment and share your business updates to expand your post reach. Link your business page with other marketing channels and include a follow button, so interested audiences can easily follow your brand.
Engage your customers
Regular updates can directly boost your potential audience reach and word of mouth popularity. You can also post and share news articles and milestones. These updates will appear on the company feed page and your followers homepage. You can also take advantage of sponsored stories to enhance your engagement.
Case Studies of Companies who use Linkedin for Marketing . . .
Voya
Formerly known as ING U.S., VOYA rebranded itself as Voya Financial to make an emphasis on financial planning for their retirement branch of services.
Objective: Their objective was to raise awareness of their change of name, as seventy-three legal entities were going to become what is now known as Voya Financial, and there was inevitably going to be some confusion about that, which could lead to some loss of business.
Strategy: Voya’s marketing agency employed sponsored content and display ads to drive home the message about its change of identity as a brand. The agency created two separate company pages and used sponsored content ads to tell the story behind their name change to very specific audiences.
Results: The company saw an increase in both brand consideration and brand awareness, a click through rate of 1.75% and twice the number of followers for their company page!
Amex
Amex, or American Express, is a multinational financial corporation that is best known for its credit card products. It is one of the most important and most widely recognizable brands in the world.
Objective: The objective of the company was to simply reach more business class consumers, so they naturally turned to LinkedIn to do so.
Strategy: They developed an app that let employees nominate administrators in their companies and vote for them, with those with the most votes winning a $2,500 prize. Then they promoted this app and the contest with banner ads on the LinkedIn network.
Results: The company positioned itself as one of the first big multinational corporations to have a successful presence on LinkedIn.