Instagram is more than just a photo sharing community. It is also a special tool which entrepreneurs use to boost their online presence.
Tip #1 – Have a consistent Username
Your usernames must be consistent with all your other social media profiles. This allows your existing and potential clients to identify you better and also recognize you and your company.
Tip #2 – Send a Message with Your Profile
Your profile is where everything begins. Be as comprehensive as possible when making your profile. You can introduce your company’s values and objectives. You can even offer them a brief background of your company. Send the right message by properly creating your Instagram profile.
Tip #3 – Search Your Target Viewers
With the help of using hashtags, you will be able to locate potential clients and even followers who share the same interests as you do. You can also make use of Instagram’s search function to find individuals who are searching for the products and services which you are offering. Once you have identified these, then you can begin analyzing their interactions in Instagram, pinpoint their main need related to what you are offering and device a good strategy to catch their attention.
Tip #4 – Story Telling Sells
As we all know, Instagram is one of the largest photo sharing community over the internet. It houses millions of users and standing out above the rest is a must if you want to establish your company’s presence. You can do this by telling a story with the use of stunning photos.
Tip #5 – Capture Great Shots
Of course, you have to make sure that the pictures you posts are all amazing. You therefore, have to make sure that you have somebody who knows how to take great pictures or learn how to do it yourself. The success of your strategy implemented in Instagram, greatly lies on the photos which you will be sharing. Learn the various techniques of taking great pictures.
Tip #6 – Behind the Scenes Photos
One great way of connecting to your customers as well as allowing them to get to know you better is by posting photos of things that is happening within your company. You can post shots during an event preparation or perhaps during an office eat out. You can take candid shots too. Doing this, will allow your customers have an inside view of what is happening with your company.
Tip #7 – Showcase Your Products
Another great thing which you can do with Instagram is to showcase the products which you are offering. You can provide up close photos of what you have. You can start with your best sellers down to your discounted offers. Post the best shots as possible to attract the attention of your potential targets.
Tip #8 – Getting To Know
Another great idea when using Instagram is to post photos of you and your employees. This will let your followers know the individuals who are responsible for the great company that you have. Your employees too would love this. Add up a short description about each employee and you are good to go.
Tip #9 – Interaction Is Important
You also have to comment and share other individual’s photos. Simply posting your photos will not guarantee that you will have tons of followers right away. You have to engage with other users as much as you can and also make sure that your comments are relevant and insightful.
Tip #10 – Use Third Party Apps
There are several applications which you can use to make your photos more attractive and desirable. You can even choose those which would allow you to combine several images in one photograph.