Well, the Image Ad you are referring to is done via Display Network Ads. The Google Display Network is the largest advertising network available on the Internet today. Consisting of millions of websites, advertisers can choose to display their adverts in multiple formats to a range of audiences across the globe using a wide variety of targeting methods.
The Google Display Network accounts for 20% of all AdWords traffic, and reaches 92% of all Internet users in the world. These figures will continue to rise as the network expands in the future, so it is important that advertisers understand exactly how to utilise the power of Display Advertising to promote their business to relevant audiences across the web.
• Different Types of Display Adverts
It is a common misconception that the Display Network only provides you with the option of displaying image ads. In fact, the Google Display Network lets you advertise in a variety of formats and sizes with
- Text ads,
- Static and Animated Image ads,
- Rich media and video ads.
- Image ads. A static image that would fill the entire ad block on the website it appears upon. You can include custom imagery, layouts and background colours on image ads.
Image ads. A static image that would fill the entire ad block on the website it appears upon. You can include custom imagery, layouts and background colours on image ads.
The Sizes of the Image ads come in the following format – I am mentioning only the popularly used ones :-
- Square and rectangle 200×200, 300×25 ..etc
- Skyscraper : 120 × 600, 160 x 600
- Leaderboard : 728×90 ..etc.
- Mobile : 320 × 100 ..and many more