What is Digital Marketing? And what does it include?
So, in other words why this need and craze about Digital Marketing – Please understand that Digital Marketing is here to Stay.
Digital Marketing is a boon for all size businesses.
The first advantage of the digital marketing is it widens the scope of any business. Earlier businesses were restricted by its geographic location but now because of digital marketing even a small business man can procure international clients.
To elaborate the advantages of digital marketing vs traditional marketing: –
1) Levels the field. In the world of digital marketing a small firm can compete with a big business. With your digital marketing is done well a small firm can grow its business in volumes in short span of time and with small investment. While in traditional marketing only big businesses could afford large marketing campaigns
2) Low cost – Digital marketing can be carried out in low cost. You do not have to hire a large team to conduct marketing activities, digital marketing can be done with a small but efficient team.
3) Larger reach – Digital marketing lets you widen your scope of business. In the absence of digital marketing your scope of business is limited by the geographical location, now a small businessman sitting in a small town of Pen can procure customers from all over India and compete with its competitors in Mumbai
4) Easy to analyse. – With google analytics it is easy to measure the success and failure of your campaigns. Earlier the measurement was not this accurate as a result it was very difficult to tell whether a marketing strategy was working or not but now with accurate analytic tools it is has become easy to analyse and measure.
5) Flexibility – Digital marketing gives you the flexibility of changing your marketing strategy immediately. for e.g. – If you published an ad for a line of products and then you have discounted the products, you can easily stop your ad campaign and release a new campaign.
6) Specific target – Digital marketing lets you target that specific demographics or groups who are your target audience. Earlier when one would distribute flyers. the flyers were randomly distributed to everybody whether they were the target group or not but with introduction of digital marketing, you can target the correct demographic/ target group and save time and cost.
In conclusion, digital marketing is here to stay and it is imperative that every business should adopt it or soon will run out of business.