What is more important, On page or Off page?
EARLIER TIMES: – A couple of years back, the answer would have been Off Page Optimization…. A lot of SEO experts would have spent a lot of time getting external links developed for the website. The common rule was that more the external links better would be the rankings. (This lead to a lot of malpractice …… “link farms” were created and for a small fee website would have got multiple links from these “link farms” in a short period of time.)
TODAY – CURRENT SCENARIO: – I believe and know, that in terms of importance, TODAY 70% Importance IS for ON-Page and 30% for OFF page Optimization.
Cause at the end of the day Google wants to show his users/visitors Good and RELEVANT Content. Which On-page can provide 70% of the times and in OFF page – blogs, forums (like Quora), social media platforms give out RELEVANT Content.
So, the onus is back on On-Page Optimization: – give good content on your website, make sure the visitor is spending quality time on your website. (very much like our life, choose quality over quantity 🙂
According to me that is the most important thing – if your website is well navigated, good internal links, clean design, great content then.. google is definitely going to rank you higher.