You may have perceived that PPC advertisement can be the solution to all of your business needs – but the question is “what is PPC advertisement?”
“PPC stands for “Pay-Per-Click” and is also called “cost per click”. It is an online advertising method to promote your products and services on search engines, social media and all around the web to drive direct traffic towards your website.”
In the PPC advertising model, advertisers pay the website publisher with an amount each time the ad is clicked. It is simply described as “the amount which is spent to get a click”. Publishers can employ banner ads, video ads, mobile ads, flash ads and text ads to promote the product or service and generate revenue.
PPC Management – takes care of all the following procedures and steps one has to do to manage the advertisements on various platforms i.e. FB, Twitter, Google, Instagram..etc.
Bidding on related keywords that are relevant to an advertiser’s business and market, and geographical location will place ads on search engine results as the customers look for their products and services with the keywords.
This complete process is controlled by the one who is taking care of your PPC on various platforms – which includes Analytics, Ad Performance, Changing tactics, Artwork, Locations, demographics…etc.