Real Time SEO
SEO is something that is constantly evolving and changing.
And we already know that Google has a lot planned for its search algorithm in the future…
The first big change we can expect going forward is the introduction of a real-time algorithm. This means that any changes made to your site’s SEO might be reflected immediately in the search results. This is expected to affect Penguin predominantly, which means it will have the biggest influence on inbound links and whether your backlink profile is mainly made up of high quality links or spam. In this case, adding a spam link to your site could result in an immediate downgrade to your ranking.
Likewise though, the reverse could also be true. Using the disavow tool could help you see an immediate recovery – while a very good link could result in an immediate boost to your site.
It’s also not too much of a stretch to expect that in future, we might see this start to apply to other aspects of SEO – including the ranking of sites and pages. We already see news stories appear very quickly in Google’s search results.
So what should you do to make sure that you will benefit from these changes? How can you futureproof your site in this regard?
One key tip will be to stay on top of your links & make sure that you are constantly adding links and removing the unnecessary ones. Bigger sites may in the future need to have whole dedicated teams working on keeping their links profile healthy around the clock.
Likewise, make sure to keep updating your site regularly and to keep the date as a schema in all your content.
Last but not the least,
- Google is getting smarter – to the point of becoming an AI with a LOT of personal information about its uses
- Google is increasingly understanding what content actually means, rather than just what it says
- You should not try to ‘trick’ Google
- Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions
- Prove that you are trustworthy by connecting as closely as possible to high authority sites