What does SEO mean, when I say that “Google is not just a search engine, It has the capability of reading, listening & responding!
One good way to know what’s coming in the world of SEO is to keep your eyes peeled to industry news sites and specifically Google’s own blog.
Another is to think about the direction that Google is heading in and to try and guess what its larger plans are.
And right now, everything is pointing toward a heavy investment in voice search and AI (Artificial Intelligence).
Google is not just a search tool. With the capability of reading and understanding human language, Google is an AI (Artificial Intelligence). And what’s more, it is shaping the way we develop our content – whether we like it or not.
And it is embracing this more and more with each new update and each new product. Google Now is the name of Google’s assistant service that combines search, a digital assistant and all the data that Google collects about us into one incredible tool.
This is the real reason that Google had to move toward latent semantic indexing. It needed to understand the content, rather than just look for matches.
And this is why Google needed to start using rich snippets and structured data – so that it could understand key facts from the web.
Google also has ‘localization’ and ‘previous query’ functions. These allow it to suggest searches based on what you previously searched. For example, if you often research a particular celebrity, then in future, Google might recommend searches relating to that celebrity.
CEO Sundar Pichai’s – Talks about A.I. Assistant Calls Local Businesses To Make Appointments
Google’s personalized search also takes this into account, while its local search ensures it will also be able to find results that are relevant to the area you’re in.
All of this combines when you use Google Now via voice search – through Google Hello or Google’s new Pixel phones. Here, you are able to conversationally ask Google what time it is, what the highest mountain in the world is, how high is it exactly?
This is the direction that Google is moving in but what does it mean for the future of SEO?
Will creators miss out when Google starts providing visitors with answers without them needing to visit our pages?
I don’t know whether I should be rejoicing with AI – or is it something to worry about?
Think.