Successful Digital Marketing Strategies include – Planning, Testing, Scaling, Analysing ….etc.
I will share a few tips on how to get started with creating your Strategy –
1. Why: Why do you want to use Digital Marketing and what are you attempting to accomplish, such as: increase sales, improve ROI and brand awareness, building a community, expand your reach, and many more
2. Who: Your audience is whom you want to target and attract to visit your website. You can define audiences by targeting them per their demographic such as: age, gender, interest and profession, etc.
3. Where: Where can you look for your potential customers, which websites do they visit and where can you advertise to get them?
I could go on and on… I hope the above tips helped – Digital Marketing is here to stay – and the more you do of it, the better you get at it 🙂