A true viral campaign gets forwarded because consumers are compelled to do so by the glory of the content, not because you bribed them with points or something else!
What makes Content go Viral ?
- Offering something worthy of sharing like a valuable discount, vital information or offering an incentive for sharing like additional entries into a sweepstakes or an added discount or premium service will work.
- Relevant or timely information, research, or studies that are included in your email or social media channels might encourage the visitors to share with their family and friends. Interactive content like a quiz or test, especially if it’s fun, will inspire forwarding.
- Jokes and cartoons are almost always forwarded to everybody the recipient knows. Why? Because they are entertaining and entertainment is meant to be shared.
- A really cool multimedia experience is always going to achieve a lot of pass-along. Videos, Ebooks and images are often shared by visitors.
Content Marketing helps viral content go even more viral . . 🙂