In all our “What is SEO Post & Articles” we have speculated at what future SEO might entail.
At this point then, you may be wondering where to start and how to put everything you’ve learned into action.
Let’s simplify SEO for a moment then shall we?
- Google is getting smarter – to the point of becoming an AI with a LOT of personal information about its uses
- Google is increasingly understanding what content actually means, rather than just what it says
- You should not try to ‘trick’ Google
- Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions
- Prove that you are trustworthy by connecting as closely as possible to high authority sites
- Use structured data to further explain your topics
- Don’t keyword stuff – write naturally using synonyms, relevant terms and lots of nouns
- Build a brand and focus on consistent quality
- Post regularly and build the trust of your users with content marketing
- Use guest posts and aim for the sites that have Google’s trust already
- Think of SEO as one small part of a much more cohesive marketing strategy
- Combine excellent posts with social sharing and link bait
- Measure and monitor what is working and update your strategy on the fly
And make sure that you are passionate about it too.
Because when you really love what you’re writing about, all the high quality content, great connections and consistency.
Stop looking for quick wins and focus on building a trustworthy brand filled with incredible information. If you do that and you do just the smallest bit of marketing to give yourself a push, Google’s algorithm should do the rest and reward your enthusiasm!