What is a Landing Page? 7 Effective Strategies for a Landing Page
An effective landing page is one that is geared towards a very specific purpose, and it’s generally the first page people visit after they see an ad you create, read an email you send out, or see some other form of marketing or advertising.
It’s a good idea to start creating landing pages that are specifically focused towards your primary purpose, whatever that might be.
Let’s take a look at 7 of the most Successful Landing pages:
1. Squeeze Page – A squeeze page is a type of lead generation page that is designed to collect email subscribers. It’s one of the most common types of landing pages. Typically, a squeeze page asks for a name and email address, and generally offers something free to whoever submits their information to encourage participation.
2. Click Through Page – This type of landing page is very simple and has one primary goal: to get people to click through to another website where they can buy something. This type of page may present a discount offer, bonus offer or some other incentive in order to encourage purchases, or it may just list some quick benefits or a offer a short review.
3. Lead Capture Page – A lead capture page is a type of squeeze page, however it collects more information than a typical squeeze page, which usually only asks for a name and email address. A lead capture page may ask for this information for a specific purposes (such as requesting more information about a home loan) or general (just gathering information for later use.)
4. Viral Page – Viral landing pages are created with the purpose of generating buzz for a product or event. These pages have two major elements: killer content that gets people excited, and a method (or multiple methods) of sharing that content. Typically there will be buttons to allow easy sharing on Facebook, Twitter, and perhaps other networks such as Google+ and Pinterest. These pages may also contain elements of other pages such as squeeze pages or lead generation pages.
5. Product Detail Page – These types of pages are standard in certain markets like the real estate market. They present information about a specific property (or a product, service, etc.) The primary purpose of this type of page is to get the sale or at least to collect leads that might eventually lead to a sale. This type of page is usually created for a single product (where there is only one single item available, such as a house or a car), but may occasionally be used for other purposes.
6. Video Landing Page – Video landing pages are typically hybrid pages that feature elements of one of the other pages. For example, you could have a video squeeze page, or a video lead generation page, or even a video product detail page.
7. Review Page – Review pages present a review of a specific product or service. They are similar to a click through page in that their primary goal is to encourage purchase of a product, however the information is presented in the form of a review. Most other elements of the page will mimic a click through page.
However, you don’t generally want your landing page to be cluttered with a bunch of navigation links and advertising like the rest of the pages on your site might be. Instead, it should be clean and highly-focused on a single, specific purpose. Specificity is crucial with regard to landing pages.
I hope this helped 🙂