To have a successful Email Marketing Campaign, it takes thoughtful planning and a good strategy.
If it’s done right, there’s no doubt that new leads will be generated and loyal customers obtained.
Keep in mind that success is produced by both, having good content and having it in the right amount. Make a list of some of your specific goals, so you can recognize the best ROI-producing topics.
To obtain the best content, start with this question: “What issue can my content help solve?”
After several ideas come to your mind, reduce the number to five, then to two, and then to one.
Now, having selected the correct topic, it’s time to present it in the most suitable way.
Creating an attractive Lead Magnet
When there’s an exchange being made by you and the person who provides you their email address, you should give something back for free. That is a lead magnet.
The majority of lead magnets are digital stuff, so you don’t have to pay for them. These materials can be digital files, like videos, MP3 audio files, or PDFs, which can be created by you at no cost.
Some examples of lead magnets are:
• Coupons
• Cheatsheet
• Webinar
• Case Studies
• eQuizzes
• eBook
• Free Consultation
What should a good Lead Magnet look like(Include)?
It should provide value to the recipient for free. As you create your own lead magnets, keep the following in mind:
• Easily consumed – The object is that the recipient will use it.
• It’s something relevant to your audience. It should be a problem-solver.
• It’s as useful or important as the service you’re offering.
• It can be used in the right away
Build Your Social Squeeze Page
Include these features on your site:
• A clear statement of what people will get from your site.
• A straightforward call to action
• A luring video (no longer than 10 minutes).
• Social sharing buttons
Set up a persuasive autoresponder series
Setting email autoresponders will help you save you a lot of time and energy. It will be helpful only if you write messages intended to convert your readers. Here’s how to create an autoresponder series that generates sales.
The first step is to plan your series. Establish a plan for your autoresponder series. You should have an email autoresponder series that helps you accomplish tasks like generating sales and building trust.
You can have various email marketing objectives based on your company’s needs, so let me share some ideas that you can use to increase conversions with your email autoresponder series.
• Offer free mini-courses.
• Make sales on Autopilot using emails.
• Let new subscribers know about your content.
• Then, write your emails.
• Lastly, set it and forget it.
Send the right type of traffic to your squeeze page
Something worth saying is that no one will ever convince anyone to opt-in to anything unless they are enticed.
Be sure that your offer matches the medium – Making sure that your “offer matches the medium” means that if you’re asking for someone’s email address, it’s because it’s required for delivering what you’re offering.
For example, if you want to show them a video or download a PDF file, it’s not required to have an email address, unless you’re offering an email course that includes PDF files or video.
Reduce form fields
There’s only one thing needed to send your prospect anything by email, and that is their email address. Anything beyond that is completely unnecessary and should be left out of the equation.