No matter what it is you’re trying to sell on the web, a sales funnel or a lead generation funnel is the number one way to do it. This is the most systematic way to build trust, to build a relationship and to encourage people to want your brand before making a sale – and it is incredibly powerful when done well.
Before we go any further, it would perhaps be useful to explain exactly what a sales funnel is and what you’ll be using it for : In essence, a sales funnel can be imagined like a funnel for customers. You start out with a broad opening to capture as many leads as possible and then you gradually narrow those leads down to only the most engaged and interested customers so that you can sell to them. All the while, you’ll be building trust, building engagement and priming them ready to make a sale.
4 Steps to Generating New Leads –
Step One – Attract Visitors
For one, focus your message on your audience’s needs and interests, on their problems and the solutions that you offer to their problems through your products or services. Then narrow your creative message down to what people in your audience will gain by visiting your website. Or you can also tell your audience about the problems that they will face if they don’t visit your website to find a solution. Both are powerful click-drivers! Then target a broad audience with your ads.
Step Two – Generate Leads
Once you take people to your site through your ads you have to capture them, and the best strategy will always be to use a lead magnet. Now, your ad copy will do half the job of telling your potential leads about the lead magnet on your site.
So you will need to add a clear “call to action” button on your ad by selecting an appropriate call to action on the “call to action” menu while setting up your ad. For example, if your lead magnet is an eBook, you should use the “download” call to action button on your ad.
Yet the focus on this step should be on your lead magnet. eBooks, webinars, giveaways, and reports are all great lead magnets!
Step 3- Convert
Now that your most interested visitors have converted into leads you can create a retargeting campaign to retarget visitors who have signed up to claim your lead magnet and create an ad with an offer for them.
Now, to drive conversions such as sales through an ad you should promote an offer that is hard to put down, such as a heavily discounted package.
Step 4 – Adopt Promoters
To keep generating leads you can create retargeting campaigns to reach the people that have spent money on your business to offer them a reward. Marketing studies have found that customers that receive rewards become loyal to the point of promoting the brand rewarding them. This will allow you to generate leads from people who have already converted to your business.
Apply these strategies and you won’t ever run out of leads again!