Twitter Marketing Strategy – especially when you are starting out …
In case you’re a little overwhelmed though, here is an outline for a strategy you can begin employing right away:
1. Create a strong logo and brand – incorporate this across countless social media sites as well as your main blog.
2. Create connections between your accounts so that some content will be auto-generated. Add some content to Buffer to ensure your Twitter never looks ‘dead’.
3. Make it easy for yourself to post images and comments with the right apps.
4. STOP posting adverts for your service. Start posting about the niche, lifestyle or industry you deal with. Make sure your content inspires, helps and entertains. Provide value.
5. Comment on news and important events. Use the right hashtags to help your content get found.
6. Engage with your audience. Encourage them to join in with conversations.
7. Ad new users and retweet their best content.
8. Use ad swaps and influencer marketing to hack your growth and start getting higher faster.
9. Gradually interact with users that have higher and higher numbers of followers. Utilize the power of your real world connections and work with business partners to access their followers.
10. Launch events and competitions to generate buzz and get people excited.
11. Look for mentions of your brand and respond.
12. Consider promoted Tweets for a boost.
The key, is to make sure you are always providing value. Combine this with strong branding and lots of opportunities for people to find your content and you won’t go wrong.