How Are Businesses Actually Using Instagram? Case study

Successful Instagram Marketing Case Study!

Creating great photos to promote your product or service is the basic strategy that pretty much any business will use to promote itself online.

But there are other more inventive things you can do here as well. At the same time, it can certainly be helpful to look at other companies to see how their Instagram account is being used for inspiration.

Here are some Case studies of companies & public figures that are using Instagram


Sharpie has a very popular account on Instagram and is a fantastic match between brand and medium. The great thing about Sharpies is that they can be used to create images and messages and these are what you will find when you visit the Instagram account. The other great thing about Sharpie is that they manage to encourage the involvement of their users and followers who can post their own messages too. The Instagram account has shown the company to be hip and on the ball, it has demonstrated the versatility of their product and it has led to a lot of new sales!


Starbucks is another company that has shown itself to be very savvy with social media. The company has a presence on pretty much every social media site and is likewise doing very well on Instagram. They encourage engagement in a positive way by posting the photos that their customers submit and they have a lot of humor on display too and the ability to poke fun at themselves. This is a great way for any company to get people to warm to it. At the same time, Starbucks wins because it again sells a lifestyle –some people are passionate about coffee and coffee is also a big deal in a lot of foreign cultures – all things that the company has taken full advantage of!

Instagram is about finding the beauty in the mundane. From a business perspective then, that means showing what’s beautiful, sexy, inspirational or desirable about your business and what you offer.

So ask yourself: what do you offer? Tap into the emotion behind your own brand!