How use SEO and Content, to Build Trust with your readers & google?
So how do you get to this point? The key is to think about the sites and blogs that have influenced you over the years and the ones you read regularly. How did they get to that point?
This isn’t about building trust with Google but rather it is about building trust with your readers so that they want to keep coming back.
The main thing normally is delivering value. Each post that you create for your blog should provide some useful and/or interesting information that is actionable. At the same time, it should offer something that isn’t available elsewhere and it should be in-depth and comprehensive.
This ‘differentness’ is incredibly important and is something that too frequently gets overlooked. If you’re trying to stand out in a crowded niche – say the fitness niche – then it is not enough to simply write posts on how to get abs, or how to lose weight. There are countless articles out there with the exact same title and subject matter.
Instead then, you need to concentrate on offering something that will be different – which might mean writing about an entirely new training method, or that might mean writing about something that examines the psychological motivation to train.
Always ask yourself: would you read that content?
Meanwhile, you need to be consistent in posting this kind of content and you need to be smart with your branding. Your brand needs to evoke your mission statement and your ethos. People should know from your website design and logo alone what kind of subject matter you are likely to deal in and they can expect from your site. This is also how you can build brand recognition and a consistent image across different forms of marketing (including on different forms of social media).
Write for a specific type of person and try to make your brand into a movement with a clear objective. That way, people can actually get excited about you and will really get behind what you’re trying to do!
But the main goal is to offer consistent value and to become a source that people start to trust. That way, when someone searches for the answer to a question, they might read your post and be impressed. If you then come up in the search results again, then they might recognize you and be more likely to click your listing over the rest. Eventually, you become their ‘go to source’ for answers in your niche. Well done: you just won at content marketing!
The key is to consistently deliver value so that people come to your site for answers. And this is also ironically what will get other good sites to link to your site. This is the perfect example of ‘emergent SEO’. In this case, you’re working with Google by writing amazing quality content and Google is rewarding you.
This is how you truly grow in an organic way.
And content marketing like this also makes a lot of sense from a business perspective. That’s because people will be much more likely to buy from you if they recognize, know and trust your brand!