Social Media is a part of our lives ? Is it true or false ?
You and I both know the answer is True !
So I will shoot out with what benefits your business will reap should you look to advertise and use Facebook / Instagram or any other social media. Since Facebook is the No. 1 where success rates are measured I will start with that.
It is no longer a secret that Facebook is by far the social media platform of choice for online marketers for reasons that are not obvious up until you start using it to promote your business.
The fact remains that Facebook’s large and active worldwide audience, and that right there is an enormous benefit for any business because of exposure, and the good news is that businesses can create their own profiles as Facebook pages.
Lets understand how Facebook Ads can help your business to grow. Facebook advertising network for businesses.
- Facebook Ads are cost-effective : One of the reasons why the majority of businesses have a difficult time breaking through online is because of costs, mainly the cost of paid advertising, which can easily eat most of a business’ marketing budget on a whim.
- The Facebook Ads platform is one of the cheapest advertising options not only among online advertising networks but also when compared to any other form of advertising period. You can easily assign Rs.100 to your advertising budget on any given day and reach 1,000+ people. It doesn’t get cheaper than that anywhere else!
- Your potential customers are already spending lots of time on Facebook: Close to 80% of internet users use Facebook, and a good chunk of them are using it daily, and we guarantee you that a good portion of your target audience is in that 80%, which means that they’re pretty much likely to interact with your advertising at any given moment.
- Facebook Ads are the most targeted form of online advertising: Facebook ads are perhaps the only ones that will allow you to target a very much exact match of your target audience because they will allow you to advertise to people according to their age, their locations, their interests and other behaviors.
- Facebook Ads increase brand awareness: Facebook Ads are better at creating brand awareness than any other advertising network because they allow your business to connect with people on a more personal level through Facebook pages. Increased brand awareness means more engagement, which in turn increases sales and profits!
- Facebook Ads increase website traffic : Facebook Ads will allow you to set up click-to-website campaigns to increase traffic to your website, which can improve brand recall for your business.
In other words most Social Media platforms have a similar benefit and success plans as Facebook. To know about Facebook Ads – you could read this ebook.