When it comes to social media marketing for entrepreneurs, LinkedIn is topping the charts with its over 467+ million users.
You can find new customers, enhance your business relationships and connect with other individuals who share the same interests as you do. However, you have to make sure that you employ the right strategy when using this platform so that you will be able to make the most out of it.
Tip #1 – Client Focused Profile
Similar with other types of social networking sites, you have to first sign up and create your business profile. However, since LinkedIn has so many fields allotted for your personal, business or employment background, make sure that you do not end up making a resume instead of an interesting profile. Focus your profile to your target clients. Create a description which would let the viewer know what your company is all about, what benefits will they gain if they choose your products and services as well as inform them why your company is the best. Make a great start by creating a profile which will have a great impact and leave a good impression.
Tip #2 – Get Connected
You can find new clients by making use of its search function. You can also use this feature in finding the profiles of your business partners. Get as much relevant connection as you can for you to enjoy the great benefits which LinkedIn will offer.
Tip #3 – Choose Wisely
You can choose whoever you would like to connect to but you have to be careful when choosing them. You need to make connections to those whom you think you can create or develop a great business relationship. Your connections must be productive and efficient. The deeper the connections you have with your network the better.
Tip #4 – Give and Receive Recommendations
This is one thing which would greatly benefit your company and let your potential clients know that you are doing a great job. You simply cannot beg for recommendations. Instead, what you can do is give a recommendation to a person or business which you have worked with. Once you do this, they will be given a notification if that company would also like to give you a good recommendation which they will probably be doing too. You can also use this same process with endorsements. Great endorsements and recommendations mean making a better impression to your target clients.
Tip #5 – Targeted Groups Are Useful too!
The groups in this particular type of social networking site each share the same interests. They share current events and join discussions about their common interests. You can use these groups and choose those which you find interesting, groups which have members who are also your target customers and groups which you think has interests that are beneficial for the products and services which you are offering. You can build your credibility through these groups and increase the odds of finding your prospective customers.
Tip #6 – Interesting and Informative Status Updates
Constantly remind your clients about what you do by posting status updates about your company. This is a great yet subtle way of informing them once again about what you can give and what benefits they can get. It’s a great way of sending out a reminder without being too pushy.
Tip #7 – Read the Updates of Others
Watch out for the status updates of other individuals. You will never know, you may find that great opportunity to get in touch with them and discuss more about how the both of you can benefit from what you can offer them. Specifically keep an eye on those status updates which are related to the type of business which you are promoting. Once you get a hold of the person of interest, initiate a fruitful conversation and start establishing a good business relationship.
Tip #8 – Connect It with Other Social Media
Several successful online entrepreneurs have proven that they receive more interaction if their other social media profiles are connected to it. Once they see the post you have published on twitter for instance. This is a good tip which you may want to give a try.
Tip #9 – Add Applications
Much like other social networking sites, there are several applications which you can integrate to your LinkedIn account. Since there are several of these available, you will surely find that one which will suit the type of business which you are trying to promote.
Tip #10 – Be Found
Make sure that your LinkedIn profile is searchable by optimizing it. This will allow other potential clients to find you, your company and the products or services which you are offering.