“SEO Series-1” On Page Tactics “10 Page-Level Factors”

10 Must Do’s SEO On Page Optimization Tactics!

1. Keyword in Title Tag: Although not as critical as it once was, your title tag remains an important on-page SEO signal.

2. Title Tag Starts with Keyword: According to Experts, title tags that starts with a keyword tend to perform better than title tags with the keyword towards the end of the tag.

3. Keyword in Description Tag: Google doesn’t use the meta description tag as a direct ranking signal. However, your description tag can impact click-through-rate, which is a key ranking factor.

4. Keyword Appears in H1 Tag: H1 tags are a “second title tag”. Along with your title tag, Google uses your H1 tag as a secondary relevancy signal, according to results from this correlation study:

5. TF-IDF: A fancy way of saying: “How often does a certain word appear in a document?”. The more often that word appears on a page, the more likely it is that the page is about that word. Google likely uses a sophisticated version of TF-IDF.

6. Content Length: Content with more words can cover a wider breadth and are likely preferable in the algorithm compared to shorter, superficial articles. Indeed, one recent ranking factors industry study found that content length correlated with SERP position.

7. Table of Contents: Using a linked table of contents can help Google better understand your page’s content. It can also result in sitelinks:

8. Keyword Density: Although not as important as it once was, Google may use it to determine the topic of a webpage. But going overboard can hurt you.

9. Latent Semantic Indexing Keywords in Content (LSI): LSI keywords help search engines extract meaning from words that have more than one meaning (for example: Apple the computer company vs. Apple the fruit). The presence/absence of LSI probably also acts as a content quality signal.

10. LSI Keywords in Title and Description Tags: As with webpage content, LSI keywords in page meta tags probably help Google discern between words with multiple potential meanings. May also act as a relevancy signal.

I hope this helped – wait for the Next 10 On Page tactics..