Every forward-thinking digital marketing strategy combines the power of video with other important elements to create a marketing campaign that yields good return on investment, so let’s learn how to implement video in your strategy :
1. Get more creative with your Product Videos: Showing a 360 degree shot of the product might help the consumer see what it looks like but it doesn’t help connect with them. Animate the product by showing it being used by actual people, show customer experiences and testimonials; breathe life into the product, and aim to provide value to your viewers.
2. Make a series: One way to engage people with the videos is to give them a reason to keep watching. Large brands like Target and Adidas all utilize branded video series as a simple way of creating and sustaining a recurring tie to their buyers.
3. Video contests: It’s pretty clever this plan: letting other people do the work for you. If you want to create engaging video content but have a problem brainstorming ideas, you can run a contest on your social media page, email or website, and prompt people to create video around a specific subject matter.
4. Do a parody or remix a popular song: Have you noticed how cleverly remixed videos tend to go viral? It’s all about timing and creativity. If you can parody one popular video right as it’s taking off, you can generate thousands of hits and in the process gain a larger following. A more targeted approach is the best and if it fits well with your product or service.
5. Make every effort to be UNIQUE: You might have heard or read somewhere that in order to be successful every company must either be the first, the best, or different from the rest. It’s an interesting principle and it certainly applies in the case of video and content.
3 Crucial Elements that you need to include in your Digital Marketing Strategy Plan