These are my Best & Simple Facebook Strategies that Everyone can execute . . . at least it has helped my clients & me . . . .
You cannot ignore Facebook – that is one place you have got to have your presence. So some Suggestions for Facebook :-
Narrow down your target audience : – If you are selling women’s clothes for example, you are probably just wasting money by advertising to the male subscribers of Facebook. Therefore, it is important that you narrow down the scope of your advertisement to your target audience (you pay Facebook more by including more categories of people in your scope of advertisement).
Capture the attention of your target audience : Just because you found your target audience does not mean that they will buy from you or even take a second look at what you have to offer. What you need to do is capture their attention. Be unique and imaginative with your advertisement schemes.
Know the interests of your target audience : If you know the interest of your target audience, it will be easier to capture their attention. If your target customers are teenagers in Europe for example, you can start by researching the trends among teenagers in Europe.
Know how to reach your audience : You know who your target customers are. You also know what their interests are. But you also have to know how to reach them. Facebook offers several options you can choose from – some are paid, some are not. Choose wisely.
Pay SOME attention to closely related connections : Earlier, we discussed that you should focus your advertisement on your target customers. But you also need to advertise to other groups. When it comes to women’s clothes for example, you may also want to reach husbands and boyfriends who are looking for gift ideas for their partner.
Subscribe to related groups : You might also want to subscribe to related Facebook pages. If you are selling women’s bags for example, you can like pages of businesses that sell bags, shoes, and such. This way, your page will be exposed to the subscribers of those related pages. They will get the chance to see your own page.
Like the posts of related groups : Make yourself more visible to the subscribers of related Facebook pages. You can do this by occasionally liking the comment posts of those Facebook pages. Just be careful not to like a questionable post.
Use images and photos (use infographics which result in being value added images) to spice up your posts : Sometimes, mere words are not enough to get the attention of Facebook users. You might want to add some photos to go with the message. Just make sure the image is related to the post.
Use graphics instead of plain text (useto make your text stand out) : Sometimes, the words do not have to be in typed text form. You can integrate the text with the image and post that image. This should make things more interesting.
Use videos – Videos is the most Trending Content for 2018 : You can also make your posts more interesting by expressing them through a video clip. With the use of both video effects and sound effects, your subscribers will enjoy more. You get maximum engagement from videos.