Best characteristics ? This relates to the person who has done your SEO !
So, I rather answer it this way – What are the Characteristics of the SEO Executive which results in doing the best on-page SEO . . . for you.
So, the first step he should do is look for basic MUST DO’s of SEO –
- Is your website content original ? Go to Copyscape and check for duplicate content.
- Does your website have robots.txt – cause that tells google to follow / index you or not !
- Sitemap.xml – is a must have.
- Good Content – valuable content which will result in increasing the visitors time spent on your website. (try squeezing in a youtube video)
Having said the above … that is the first quick steps….
Now, a SEO executive with good knowledge of On-Page seo – will never miss the following 12 things :- which are very essential in ranking and this is what even Google looks for ->
