What is Local SEO? What kind of businesses should use Local SEO?

As Google’s search algorithms get more sophisticated, though, they began to custom-tailor results to suit the preferences of the user – and that includes geographical location.
That’s where local SEO comes in.
It’s the process of optimizing your website to get a higher “local” search ranking.

Oftentimes, Google users enter geo-targeted keywords to find local businesses – such as “best pizza in Mumbai.” If you own a pizzeria in Mumbai, you want your restaurant to show up high on that results list, and that’s why local SEO is important.

Local SEO differs from regular SEO in a few key ways:

  1. Regular SEO is about building authority for a website (which may or may not include geographical information); local SEO is about establishing reliability for a business that exists in a particular physical location.
  2. Regular SEO relies heavily on backlinks to build credibility for a site in the eyes of the search engines; local SEO relies on citations that verify the business is real, as well as solidify their location.
  3. The goal of regular SEO is to rank organically high for chosen keywords; the goal of local SEO is to also break into the list of local search results.

Business that thrive on Visits of their Customers should definitely use Local Seo and business that thrive on Citywise locations.