PAY PER CLICK (PPC), it is one method of doing online marketing where the advertiser only pays when the user has clicked the advertisement. This is very effective as just by seeing the advertisement the advertiser is not charged anything so its not views but the clicks that matters.
PPC is a short term strategy to give immediate result to our marketing campaign. More the clicks it will reduce the bidding price of the advertiser.
Pay per click gives a guaranteed listing of your website in SERP and it is a process of advertising your website in such a way where you are charged nothing for advertising but will be charged for each click made by the visitors. You are allowed to select the keywords and bid on it. Higher the bidding rate, greater will be the chances of appearing your website at the top of sponsor listing of SERP.
Two platforms where PPC works best is:
1. Facebook
2. Google Adwords
PPC with Facebook: In Facebook there are multiple ways to do an advertisement which is video, sharing an image, sharing a slideshow, sharing multiple images simultaneously. When a company shares an advertisement for e.g. Johnson shares about pampers so if the user has just seen the advertisement then its not reducing any cost of the advertiser but when he has clicked the add seen the image and may be after that went to his website that is the time he is charged. Similarly when a video is created and the user clicks on the video and views it that is the time advertiser is charged for the same. Hence in fb the advertiser can define and narrow his Target audience you need to select A relevant demographics of the audience and importantly bid at the right price so that it can reach to multiple customers. In fb when you like the page than its called PPC.
PPC with Google Adwords- Its a google platform to advertise the products/services through text and image. The most important thing is to create an ad by using either phrase or exact keywords for those products which are known and common in the market.if the industry is not so known then the advertiser needs to use ‘broad’ keywords to get his page ranked above others. In this if the quality score is good and bid price is more still you can be charged less if your competitors quality score is less than yours. As long as your are using relevant keywords you will always get a filtered traffic which is more closer to giving you business.
In other words PPC is a fair way of advertising where you end up paying only if someone clicks your ad.
What is “PPC management” in Digital Marketing, and how is it done?