What is SEO ? – Well, the answer to that is – Search Engine Optimization – let’s start with the meaning of Search Engine – like Google, Bing, Yahoo…etc. Optimize means to raise higher, better it !
So basically SEO is always related to your Website.
In other words you are trying to get your Website higher in the Google Rankings – and the Search Engine Optimization activity does precisely that !
SEO involves
1) Keyword Research – which keywords get your website the most relevant visitors
2) On-Page Optimization – this is where you make important additions and changes to your website to make it more search engine friendly. Google informs you of the tags they look for, and your job is to get that done. To know the top 10 things to do for on-page optimization click this link
3) Off-Page Optimization – activities you do outside of your website – list your website on local directories like Just Dial, India Mart, Sulekha..etc. Create Blogs with relevant information and give links back to your website, Have Social Media presence – Create a Company page on Facebook, Linkedin, Twitter, Instagram…etc. all these platforms ask you to put your website address which gets you traffic to your website. Create a Google Business page for your Company on Google plus.
4) Finally submit your website on Google Webmaster – Search Console, help in indexing efficiently and faster.
Once you have Learnt SEO – You can apply for the following jobs :-
- Seo Executive
- Seo Copywriter
- Keyword Research Executive
Qualifications required for being an SEO specialist would be
- HTML knowledge would be helpful
- Learn WordPress on your own – go to WordPress.com: Create a free website or blog and click on Build a Website
- And learn SEO of course.
Having answered your questions – I would always advise you to learn the complete digital marketing course – rather than just restrict yourself to SEO from job point of view.