Well, it’s very simple – so I am going to explain it simply.
SEO helps get your website to Google’s No. 1 Page – that is you try getting your website listed on the Page 1 of Google Search Engine.
HOW DOES THIS HELP ??
93% of all buying decisions start with an online search !!
92 % of visitors do not go beyond the first page of Google search !!
Again, HOW DOES THIS HELP ??
Most of these visitors consider the websites that are listed on the first page of Google search representing companies that are market leaders in that segment.
Businesses that are listed on the first page see an average increase of 40% in their annual turnover !!
Now, in other words, If you are not on Page 1 of Google – you are not getting any business !
SEO Process involves 3 main steps : –
1. Keyword Research – a process where you select the keywords for your business website.
2. On – Page optimization – a process where you make changes to your web pages and put in relevant meta tags, keywords, re-design as per requirement, put sitemaps..etc.
To learn On Page SEO you must have the following skills…
- Know simple but few tags HTML
- Have an idea what SEO actually means…
Once the above 2 criteria are sorted… just follow these must do steps for SEO On-page, which will definitely get you higher rankings : –
So let’s get started:
- Never forget the Title Tag <title> My Title is 60 Characters includes spaces </title>
- Very Important Description tag <meta name=”description” content=”put your description 230 characters”/>
- Heading Tag h1 <h1> Put a nice Headline with keywords </h1>
- Heading Tag h2 <h2> Put h2 tags </h2>
- robots.txt (now compulsory by Google)
- Get your Images Optimized with the alt tag – images alt = “this is seo class”
- Create a Sitemap for your website and submit to Webmaster tools sitemap.xml
- put keywords in content of your website
- Put Keywords in Internal links – should have keywords
- Do Footer Optimization – every footer should have links going to different pages of your website…
3. Off – Page optimization – a process where you do activities outside your website, have local listings for e.g. register on Just Dial, Indiamart, Craigslist, this way you get back-links & traffic from sources outside of your website.
Get one thing straight – It’s all about providing good content ! That’s how Google has survived as a No. 1 leading search engine. Google is going to do everything in its control to make sure that the websites who want to get ranked higher on google : must have good content, relevant content and helpful content which eventually leads to having given something of value to the visitor who uses Google.
Off-Page Optimization – activities you do outside of your website –
Top 5 MUST do activities for Off Page – which leads to higher rankings.
- List your website on local directories like Just Dial, India Mart, Sulekha..etc. you get a relevant backlink.
- Create Wordpress / Blogger / Tumblr Blogs with relevant information and give links back to your website. – Click here to get some tips on Blogging.
- Have Social Media presence – Create a Company page on Facebook, LinkedIn, Twitter, Instagram…etc. all these platforms ask you to put your website address which gets you traffic to your website.
- Create a Google Business page for your Company on Google plus.
- Use forums like Quora, Reddit …etc.
Article on Off-Page : How do you increase website ranking through off-page SEO?
The trick here is to select the most relevant keywords for your SEO. It could have a low search volume, but will always give you high converting leads.