How can I increase sales on my online shop that sells organic cosmetic products?
Hi, before getting on to the Marketing Bandwagon ask yourself a few questions:
- How is your product different from what’s on the market?
- Have you identified an audience for your products? How will you reach them?
- Is that audience underrepresented by current brands?
- Have you identified an emerging trend?
- Are you instead trying to create a new experience around a common product? How will your branding help achieve this goal?
Online Images of your Product in cosmetics serves a few purposes: Focus on the benefits provided to the user rather than the product !
- Protects fragile products like eyeshadows and pressed powders from breakage
- Doubles as applicators, as in the case of mascaras and liquid lipsticks
- Communicates important information to customers, such as ingredients and their uses in the long run !
- Contributes to the customer experience
- Use Instagram Influencers : Working with influencers (bloggers, vloggers, Instagrammers) can be incredibly effective to access engaged audiences.
- Use Social Media to display your products being used by their customers
- Educate your Customers with some Do It Yourself Videos on Youtube and Facebook.
That way you will be promoting your brand and helping out your prospective customers to use your products in the best way possible !
I have told you before about the power of reviews and social proof: over 70% of Online Shoppers say they look at product reviews before making a purchase.