Social Media is a Boon for Small Business. Yes, and I say this with a lot of conviction and confidence, cause I have actually experienced it for my clients and myself.
Check this Article : Why Digital Marketing is important for your Business?
So I will just get to the core of the question that is “How can” a small business leverage social media, so follow these steps and I am sure you will see the results:
First – out of all the Social Media platforms – you need to have your presence on the following – I have ranked it in terms of importance
Being a SMALL Business – you may have a tight budget – so
First start with these ORGANIC AND MUST DO TIPS – and see the difference for yourself !
1. Always Keep your Social Media Cover Pages looking beautiful and/or professional.
You may need to hire people to do this for you (use Fiverr for reasonable creatives or Simply use CANVA on your own). This is exteremely important because if your social media profile looks shabby, people will probably not have a very good impression of your company. And Never forget First Impression is the Last impression.
2. Sport a page design that corresponds to the nature of your company.
You cannot just decide on what design to use based on your personal taste. Instead, it needs to be based on the nature of your services/products. For example, if your products are for children, your page should look fun and colorful.
3. Regularly post new comments and news.
If you do not post regularly, your subscribers will think that your company is not active and is slacking off. To avoid this, you need to post news and comments regularly.
4. Always respond to questions if possible. Avoid ignoring your subscribers.
People will certainly ask questions. You should provide a response if you can. This is one way to show hospitability and people will appreciate it.
5. Do not always use just words. You can use multimedia once in a while.
If all your announcements are just words and sentences, it will soon get boring no matter how interesting your posts are. So once in a while, try to convey what you want to say through videos, images, and presentations.
6. Try sporting several design schemes from time to time.
One design theme throughout the year is too boring. It will also give people the impression that you lack resources, so try sporting a new look for your page from time to time. One good tip is to follow the changes of season (summer look, winter look) or you can also follow the coming of holidays (Christmas look, Halloween look).
7. Just a logo is not enough. Try uploading more photos related to your company.
Some companies only upload their company logo. This is boring. You should post more photos about your company. Human Photos – people working, buying or selling in your organisation.
8. Always upload photos of recent events that involved your company.
If your company recently hosted or attended an event, you should post photographs of it. This way, people will see that your company is active.
9. Do poll questions once in a while. Keep it exciting.
Studies show that people like answering quick poll questions on social media sites. Try doing it once in a while to entertain your subscribers. But keep it related to your business. For example, if you are in the fashion industry, maybe you can make a poll of which among a list of artists is more fashionable in their opinion.
10. Post updates about new promos that your company offers.
Your social media profile is one good channel to announce promos and events that your company hosts. Also, it will keep your subscribers checking your profile.
11. Learn to use SEO techniques.
When making posts and uploading articles to your blog site, make sure that they are made with SEO. This will make your social media account easier to find via search engines.
12. Make use of the old school method called email marketing.
Yes, it is old. But it is still effective. Send potential leads an email that contains a link and/or follow button that will connect them to your blog page.
13. Cross Advertising :- Advertise your Facebook account on your other social media account. If you have a Twitter account for example, post a Tweet inviting your followers to check out your Facebook page as well.
I think I have said enough – this post is getting a little longer than I expected, I could just go on and on …. 🙂
All I am saying that Small Businesses – never ignore Social Media –
Two main reasons –
- Advertisements are cheap – (as compared to any other platform)
- Engagement is not very difficult – as long as you keep it on target – yeah , one more engagement tip :-
Ask your customers and subscribers what they want to see next. IF you have no idea what your subscribers might like to see next, you can simplify things by asking them straight ahead. In fact, customers like it when you ask questions like: “What do you want to see next?” or “What do you want us to make for you next?” (This way you come across as genuine and caring which improves your engagement)