To effectively drive traffic to your Website via Facebook, you have to improve your social media click through rates first. Remember that your website is where your target audience will find answers to their questions and where they can start a potential relationship with you as your readers. It is also where you can give them value and even encourage them to buy from you.
GIVE YOUR FOLLOWERS A CLEAR CALL-TO-ACTION: Tell them what to do, which is to visit your website. No matter how great and shareable your posts and images are, they would remain useless without any effect on your click through rate if they don’t include a link to your blog or website.
VALUABLE CONTENT ON SOCIAL MEDIA IS SHAREABLE: If people find useful or informative content on social media, they would share it with friends and followers to spread the information or make their profile more interesting. But regardless of the reason why they share it, the most important thing is that they are helping spread the word about your business. The wider the reach of the information, the better it will be for your website rankings.
GIVE YOUR FOLLOWERS ENOUGH MOTIVATION TO CLICK THROUGH: Don’t waste your content by missing out on an opportunity to engage your followers and fans. Make sure each post or tweet is smart, shareable, and informative to get your audience’s attention. It would be even better if your updates are about a solution to the issues that many of the people in your audience are dealing with because such updates tend to get more shares, comments, or likes.
EXCITE FANS WITH YOUR LANDING PAGE: You owe it to them to give them an interesting landing page. Excite them about doing what you want them to do. For instance, if you want to get their email address and give them a free article in return, lead them to a landing page that will give them more information about what you expect them to do, reinforce it with another clear call to action, and tell them how to complete that action.
CONVERT CUSTOMERS INTO BRAND ADVOCATES: This is the latest trend in social media marketing. If someone tweets positively or post a video about your company, repost it! It conveys a more authentic message to your audience. Find ways to encourage people to talk about you or your band
REWARD FANS : As your loyal audience, your fans deserve to be rewarded. It could be a gift card, a T-shirt, or a product showcasing your brand. Watch how your interactions will grow, not to mention the email addresses, and phone numbers that you can collect for future marketing campaigns.
How can I generate website traffic with $0 marketing budget?