11-21 Must Do’s SEO On Page Optimization Tactics! ( Page Level Factors)
11. Page Covers Topic In-Depth: There’s a known correlation between depth of topic coverage and Google rankings. Therefore, pages that cover every angle likely have an edge vs. pages that only cover a topic partially.
12. Page Loading Speed via HTML: Both Google and Bing use page loading speed as a ranking factor. Search engine spiders can estimate your site speed fairly accurately based on your page’s HTML code.
13. Page Loading Speed via Chrome: Google may also use Chrome user data to get a better handle on a page’s loading time. That way, they can measure how quickly a page actually loads to users.
14. Magnitude of Content Updates: The significance of edits and changes also serves as a freshness factor. Adding or removing entire sections is more significant than switching around the order of a few words or fixing a typo.
15. Entity Match: Does a page’s content match the “entity” that a user is searching for? If so, that page may get a rankings boost for that keyword.
16. Google Hummingbird: This “algorithm change” helped Google go beyond keywords. Thanks to Hummingbird, Google can now better understand the topic of a webpage.
17. Duplicate Content: Identical content on the same site (even slightly modified) can negatively influence a site’s search engine visibility.
18. Rel=Canonical: When used properly, use of this tag may prevent Google from penalizing your site for duplicate content.
19. Image Optimization: Images send search engines important relevancy signals through their file name, alt text, title, description and caption.
20. Content Recency: Google Caffeine update favors recently published or updated content, especially for time-sensitive searches. Highlighting this factor’s importance, Google shows the date of a page’s last update for certain pages: