Hi, I will get straight to the point – so the examples of brilliant marketing strategies are -> (according to me) so these are basically case studies of brands which have used digital marketing strategies to achieve their goals & skyrocket their sales !
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1.Friso Mexico – FACEBOOK MARKETING STRATEGY
Friso Gold is an excellent nutrient brand for children which was only known by its clients in Mexico for its powerful medicinal advertising program. They realized that a TV campaign and no ATL advertisement were too high-priced. The company prime objective was to boost brand awareness among their audience instead of sales, because people knew about its products.
The company worked with Facebook Pages, Page Publishing, and Facebook Ads. They read and answered every comment to boost their communications and took an always-on approach to nurture relationships with its customers.
Within only 14 months, it became the number one child nutrition page, with a 27% boost in sales using Facebook activities and had an 11 times greater reach than television
2. Luxyhair.com – YOUTUBE MARKETING
Luxy Hair Clip-in Hair Extensions was created by Alex and Mimi Ikonn, who stumbled upon a great business opportunity when they noticed that hair extensions were pretty difficult to come by.
Their objective was to create the first and the best customer-centric hair extension online retailer on the face of the internet.
The strategy used by the couple was as simple, as it was effective: find the best hair extension suppliers and then start using YouTube to promote their product. They created a channel where they post tutorials on using hair extensions.
Results: the couple says that sales through their site generated a seven figure yearly income, which places it in the millions!
Their YouTube channel has amassed 1,474,246 subscribers and 173,657,125 total video views since its inception.
3.Red Bull – SNAPCHAT MARKETING STRATEGY
Influencers are plentiful on Snapchat and growing by the day.
Right now, Red Bull is one of the best brands capitalizing on this influencer network. In early 2015, the energy drink company gave the Canadian snowboarder and X Games champion Mark McMorris control of its Snapchat account to let users see inside his extreme sports lifestyle. McMorris’s Snapchat journey began with checking into a surf shop in San Diego in the morning and heading to the mountains of Big Bear later that afternoon.
The decision to pair with the athlete was on-brand for Red Bull, which prides itself on supporting an extreme lifestyle, and the content provided an unexpected source of entertainment for its user base. Involving McMorris in the campaign also helped Red Bull reach the athlete’s loyal fan base.
Takeaway: Snapchat is a very effective medium for influencer marketing.Tapping into an established following of a relevant influencer increases awareness and capitalizes on existing trust. And on such a personal platform, the content tends to be extremely entertaining.
4.Beardbrand.com – ECOMMERCE MARKETING STRATEGY
Eric Bandholz created BEARDBRAND to sell beard care products that otherwise would be really hard to find in common brick and mortar stores.
Eric’s objective was to establish a brand, something unique for the unique people that he was going to sell to. He also wanted to go from $0 to over $100,000 in monthly sales.
He focused his efforts on marketing to urban bearded men, using a Facebook campaign along with his strongest assets, his “about” and “vision” pages on his website.
Results: Eric saw immediate growth in sales and popularity, going from $0 to over $120,000 in monthly revenue.